About SQUEAK
THE STORY
Once upon a time, a hopeful mama dreamed of growing her family. She had a kind and
supportive husband, a radiant little girl, and a fluffy pup named Jasper. Together, they were strong and resilient - even while navigating the new reality of infertility.
In her search for answers, Parker Wilson took a closer look at everything: food, exercise,
sleep, beauty products… even cleaning supplies. Eventually, she discovered SQUEAK at a
local shop in Wilmington, North Carolina. At the time, it was a one-woman business built on the belief that cleaning products should be safe, natural, family-friendly and great smelling.
One All Purpose Cleaner purchase later, Parker was hooked. SO hooked, in fact, that she and her cousin bought the company (more later on that cousin…).
Little did she know, Squeak wasn’t the only big new thing on the home front. Not long after buying the company, life shifted in a big way. Parker - through IVF and a whole lot of faith - became pregnant with twin boys!
We’re not saying SQUEAK is a miracle product… but we do believe that what you bring into your home matters.
As the Wilson family grew, so did SQUEAK - quickly becoming a household name in
Wilmington and beyond.
Then life took an unexpected turn.
Parker’s husband, Thomas, was diagnosed with a rare and aggressive cancer.
As the battle progressed, he earned the nickname “Ironman” for his strength and grit.
And he fought.
Through it all, Thomas remained a steady, loving husband and an incredible dad. He had a
way of making his family feel safe and supported, even in the hardest moments. His strength wasn’t just in how he fought - but in how he showed up with hope and love, day after day. He continued to support Parker and SQUEAK through it all - answering emails from hospital beds, helping with accounting, and encouraging her to keep going.
So she did.
Parker carried her family, her work, and SQUEAK through life’s hardest season, with family
stepping in along the way to help shoulder the load.
Remember that cousin? Well, he abandoned his silent investor title in favor of taking an active role on "Team Wilson". The SQUEAK family was truly a family effort to support the business and its growth all while the Wilsons navigated the darkest of days.
In June 2025, Thomas went to heaven - a loss felt deeply by his family and everyone who
knew him. His love and strength remain a lasting part of this story.
That summer, everything paused - including SQUEAK.
And yet… the story didn’t end there.
In the background, more family stepped up to stand in the gap, and in the fall of 2025,
SQUEAK relaunched. Now, what started as a one-woman operation has grown into a true
family business - powered by cousins, siblings, in-laws, outlaws, and even some kids.
A whole community, coming together to carry the dream forward.
We know this is a long story, yet every bit is important because it all reflects the heart and
purpose of SQUEAK.
And now, YOU are a part of the story!
Every purchase you make supports a family, a small business, and a mission to create safer,
more honest products. Truly - when an order comes in, there’s a cheer in the house.
We believe in less toxicity, less waste, and more intention.
We believe in community over corporations.
And we believe in building something better - together.
From the bottom of our hearts, thank you! Thank you for supporting this rag tag group of friends and family in their endeavor to create a better product that was born out of the idea that hard work and simple, honest materials can make this world a better place. We believe that change starts small ... one idea, one choice, one purchase at a time.
Cleaning just got safer. Thank you for choosing SQUEAK.
- Team SQUEAK
